The New Look of Friday Night on Maui

Gilbert & Associates is proud to have been selected to design the logos for the new Maui Friday Town Parties initiative developed by the County of Maui Office for Economic Development. The program, which kicks into high gear this December, promotes an organized celebration of food, art, music and Maui culture in four historic towns each month:

• Wailuku: First Friday of each month
• Lahaina: Second Friday
• Makawao: Third Friday
• Pa‘ia: Fourth Friday

When it came to the design, frankly, we had fun with it. We’ve long loved logo projects and felt that since fun and community were the heart of these gatherings, they should likewise be at the heart of the creative process.

In the end, we adopted a modern, “street art” concept and developed a series of logos with a one-color stencil/spray paint feel. We kept the iconography simple, easily identifiable, and organic – a logo of the people, for the people.

Some component highlights;

• Townscape: Represents merchants, street and town setting, and offers sense of place
• Palm Trees: Represents tropical island, Maui setting and sense of place
• ‘Ukulele Player with Musical Notes: Represents entertainment, with Hawaiian vibe, with identifiable human character, and alludes to sense of sound
• Stars: Represent evening setting, offers sense of time

On the selection of custom colors for each town’s individual logo;

• Maui (master logo): Deep purple, representing night - to be used whenever only one, overall logo is needed
• Wailuku: Green, representing lush foliage of the area, and its landmark Iao Valley
• Lahaina: Gold, representing its spectacular West-Maui sunsets, and its royal Hawaiian history
• Makawao: Red, representing the area’s paniolo community, and its well-known rodeo
• Pa’ia: Blue, representing its vibrant ocean coast, and its surf-town feel

Check out this MauiNow.com clip on the announcing press conference from the mayor's office, with a great logo introduction at about the :40 mark by our own Mary Cajski.

 

Gilbert & Associates has also been selected to help build a web presence, engineer the initiative’s social media channels and assist with other aspects of Maui Fridays fun, so stay tuned.

The party is just getting started.