No, it’s not
what you’re thinking - Gilbert & Associates does not foster a negative work
environment. We’re actually on the other end of that spectrum and it’s apparent
once you step into our office.
I’m talking
about good negative space. Believe it or not, there is such a thing. In
fact, negative space is celebrated in the world of graphic design. Our
award-winning Art Director, Amy Landin, can attest to that.
So what is
negative space and why is it so important to graphic design? According to SitePoint, “Negative space is the empty or open
space around an object that defines it. In layman’s terms, it is the breathing
room around the subject that determines how appealing it looks.”
The importance
is beautifully explained in that negative space gives us “breathing room.” I
personally don’t know anything more important than that, with negative space or
anything else in life. Breathing room gives us balance and time to evaluate
what we’re feeling, thinking, seeing, hearing, tasting or touching.
Designs that
incorporate negative space creates an opportunity for an effortless analyzation
of the art. Intelligent graphic design achieves this by utilizing a healthy
balance of open area and a thoughtful design.
Negative space
is a design aspect that our Art Department strategically uses. I won’t share
all of their graphic design strategies: 1). Because we don’t give all our
secrets away and 2). Because how they design so magically and effortlessly is
something beyond me.
For our Art
Department, creating beautiful, innovative and captivating designs are second
nature. We are truly grateful for the talent that has walked through our office
doors and we’re anticipating another successful year of design.
Want to see what we’ve been working on? Visit https://www.gilbertadvertising.com/portfolio/ to take a look at our portfolio.
