Thursday, March 12, 2015

93rd Maui Fair

Look forward to four days of FUN, FOOD, FRIENDS & FAMILY at the 93rd MAUI FAIR a little earlier in 2015 as it rolls in on September 24, 25, 26 & 27!

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Monday, December 15, 2014

Team G&A getting in the Christmas spirit, while using crafty architectural skills at the Easter Seals Gingerbread Family Festival, this past Saturday. #Christmas2014 #BeMerry

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Monday, December 16, 2013

10 Ways You Can Tell That It’s Obviously the Holidays at Gilbert & Associates [2013 Edition]

10.  Larry wears a santa hat daily, hoping we'll all forget he's bald. 

9.  The first thing you hear when visiting our office is Ceci's Peruvian accent version of popular Christmas songs.

8.  Our Art Department starts building “snow forts" with all the holiday rush work-orders as they pile up.

7. Linda’s holiday wear is back! Red, green, gold, angels, reindeer, blinking necklaces and more. 

6.  Nicholas has officially switched from his beloved daily gummy bears to daily candy canes.

5.  The sound of jingle bells is drowned out by grinding gears in our Accounting Department's brains as they work away like busy elves.

4.  Donna insists, “Santa told me calories don’t count during the holidays!” each time she grabs a treat to eat or share.

3.  Sue and Carolyn actually wear clothes that aren't black or neutral tones. It's a Christmas miracle!

2.  Cookies just don't seem to last as long in the kitchen. Maybe Santa came to visit us early? 

And the number one way you can tell that it’s obviously the holidays …

Gilbert & Associates will enjoy a short holiday break. 

Our office will be closed December 24, 25, 26, 27, 31 and January 1. 
We will have limited staffing on December 30.

Mele Kalikimaka me ka
Hau'oli Makahiki Hou a'e Mahalo Nui Loa
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Tuesday, June 18, 2013

"I Love Lahaina" raises $30,000 for West Maui Schools

EDITOR'S NOTE: While we're typically in the business of assuring the spotlight shine brightest on our family of clients, I wanted to use our blog to additionally acknowledge the hard work of our G&A team on this event. For the long hours and hard work, congratulations on a successful event for both a worthy cause and our client.

- Larry Gilbert, President Gilbert & Associates

Lahaina, Maui, Hawaii – I Love Lahaina funded by Safeway, Property Development Centers and Lahaina Cannery Mall recently raised $30,000 for the West Maui Schools.  This event was a benefit and fundraiser for King Kamehameha III School, Lahaina Intermediate School, Lahainaluna High School, Maui Preparatory Academy, Princess Nahiʻenaʻena Elementary School and Sacred Hearts School.

“It was a great two-day event and we are so grateful to Lahaina Cannery Mall, Safeway, Property Development Centers and all the sponsors and auction donors,” said Art Fillazar, Student Activities Coordinator of Lahainaluna High School.  “These funds will be of great help to our co-curricular programs.”

"We’re proud to support the West Maui Schools in helping to build a solid foundation for the youth of today and support the education of our community,” said Lynn Okamoto, General Manager of Lahaina Cannery Mall.

Performances by:
Nuff Sedd
Uluwehi Guerrero
King Kamehameha III School Choir
Lahaina Intermediate Band
Lahaina Intermediate Choir
Maui Preparatory Academy “7:00am Band”
Princess Nahi‘ena‘ena ‘Ukulele Group
Sacred Hearts School Choir
Magician Holden Mowat
LCM Hula Dancers
Lahainaluna High School Jazz Band
Lahainaluna High School Concert Choir
Lahainaluna High School Hawaiiana Club
Halau Hula Kauluokala

Silent & Live Auction Items donated by Lahaina Cannery Merchants:
Banana Wind
Boss Frog's Dive & Surf
Crazy Shirts
Hawaiian Islands Creations
Jeans Warehouse
L&L / Chopsticks Express
Lulu's Lahaina Surf Club & Grill
Maui Clothing Company
Maui Showcase Properties
Maui Toy Works
Na Hoku
Three Crowns Jewelry

And over 75 other Maui Merchants … Dinner, jewelry, hotel stays, activities, golf, merchandise and more.

Gold Sponsors:
Property Development Centers
Lahaina Cannery Mall

Silver Sponsors:
Lulu’s Lahaina
KPOA 93.5 FM
Gilbert & Associates

Bronze Sponsors:
Lahaina News
Mala Ocean Tavern
The Maui News
Sunshine Helicopters
Honu Seafood & Pizza

The event also featured games, face painting, food booths, pony rides and a bouncy castle.

 We would like to extend a big mahalo from Gilbert & Associates to everyone that made this event the success that it was.
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Thursday, January 17, 2013

Office New Year's Resolutions

Happy New Year from all of us at G&A!

With the new year comes new resolutions, and we’d like to kick-off 2013 by sharing ours with you …

Larry: To switch my username to “password” and my password to “username,” so they’re each a lot harder for hackers to figure out.

Linda: To leave the office exactly at 5pm daily. (Yeah, right!)

Carolyn: To pretend I don't notice the old, green, pink and furry food in our nice, new refrigerator.

Mary: To have a life outside of work, so my "closest friends" are no longer desktop collectible figurines. (Sorry, Yoda and Gumby.)

Donna: To stop looking for guys that are my supposed “type.” (Having teeth is no longer a requirement.)

Al: To become the first 6’8” “Hide and Seek” world champion.

Nicholas: To stop eating gummy bears, after I finish the 5-pound gummy bear in my kitchen.

Sue: To extend my wardrobe color selection so it includes other colors besides black.

Marie: To eat more yummy food with onions, harm ha, chung choi, cheese, patis, and bagoong, then find a place to spend alone time.

LuAnne: To prove to my coworkers that I actually DON'T need a bib when I eat.

Ceci: To stop feeling guilty about sleeping with my boss!

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Monday, November 5, 2012

Fairmont Resorts Hawaii selects G&A as Agency of Record

Gilbert & Associates announced today that it has been selected as the advertising agency of record for Fairmont Resorts Hawai’i, representing The Fairmont Kea Lani, Maui and The Fairmont Orchid, Hawai’i. Effective immediately, the Maui-based firm will helm Fairmont Resorts Hawaii's marketing efforts, working closely with the sales and marketing teams on both Hawai’i Island and Maui.

“We’re proud to represent such an esteemed brand,” said Larry Gilbert, founder and president of Gilbert & Associates. “The dedication these properties have to delivering authentically local experiences and the highest levels of luxury are unparalleled in Hawai’i, and we look forward to sharing their stories.”

Fairmont Hawaii’s Regional Director of Sales and Marketing, Shannah Milstead, went on to say: “We are thrilled about the partnership with Gilbert & Associates and are confident that their experience in representing Hawai’i-based businesses will offer a strong understanding of how to effectively market The Fairmont Kea Lani and The Fairmont Orchid to Hawai’i travelers. 

For more information on Fairmont, visit Click here to read entire post!

Friday, August 24, 2012

8 Is Great, But We Didn't Do It Alone

It's been an exciting week for the G&A team.

First, we've been fortunate enough to grow our family of clients. (More on that to come.)

Then, in this week's edition, Pacific Business News updated its ranking of Hawaii's largest advertising agencies. Gilbert & Associates has moved from the 10th position to number eight in the state. (And we continue to be the largest agency outside of Honolulu.)

A HUGE mahalo to our clients, business network and the entire G&A team and their families. And mahalo to our partners Communications Pacific for your continued support.

It's only because of you that we continue to thrive and are able to contribute to our community, one campaign at a time.

Mahalo nui loa. Click here to read entire post!

Friday, June 22, 2012

What the Internet Is Doing As You Read This Post

Consider this; It will take you about a minute to read this post. During those 60 seconds, the Internet is abuzz. 

In a single minute;
  • Facebook users share 684,000 bits of content
  • YouTube users upload 48 hours of new video
  • Twitter users send more than 100,000 tweets
  • Google receives over 2 million search queries
  • Apple receives around 47,000 application downloads
  • Email users send more than 204 million messages
  • Mobile Web receives 217 new users
  • Consumers spend $272,000 on Web shopping
  • Tumblr blog owners publish 27,000 new posts
  • Instagram users share 3,600 new photos
  • Flickr users add 3,125 new photos
  • Foursquare users perform 2,000 check-ins
  • WordPress users publish close to 350 new blog posts
  • Brands receive more than 34,000 Facebook "likes"

Check out this great infographic from Domo. The numbers for most of these Internet outlets are growing every day. Other outlets may not even exist to make such a list in the future. It's incredible to ponder what this infographic might look like next year, in a decade, in a generation.
What can't be argued is that data - in one form or another - has become omnipresent. And the sheer volume of that data is only growing, minute-by-minute.

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Tuesday, May 1, 2012

Wong Promoted to Director of Digital Marketing and Event Planning

Gilbert & Associates, Hawaii’s largest advertising agency outside of Honolulu, today announced the promotion of Mahie Wong to Director of Digital Marketing and Event Planning.

Wong joined the agency in 2008. Her previous role was Senior Public Relations and Account Manager.

"The leadership Mahie has shown in growing client influence in the digital sphere has been exemplary, and her experience in executing flawless events continues to be a valuable asset for our family of clients," said Larry Gilbert, founder and president of Gilbert & Associates.

"We are fortunate to benefit from her energy, expertise and ideas, and I look forward to watching Mahie continue to excel in her new position."

She can be reached at mahie at gilbertadvertising dot com, or (808) 871-6230.
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Friday, March 16, 2012

Maui Blooms in Motion

When colorful Maui flora is the subject, inspiration comes easy.

G&A was recently tasked with evolving the image and marketing outreach of the Maui Flower Growers' Association. In addition to the development of a national print series and promotional collateral, we developed a video short to introduce this non-profit organization.

The video made its debut at the 2012 Philadelphia International Flower Show, the largest indoor flower show in the world.

Check out for some of our other video projects. 

And to learn more about the Maui Flower Growers' Association, head to Click here to read entire post!

Thursday, February 16, 2012

We're a '10': Gilbert & Associates Ranked by Pacific Business News

Gilbert & Associates is Hawaii's 10th largest advertising agency according to the Pacific Business News' 2012 "Book of Lists."

The ranking marks the agency's fourth growth spurt in five years, climbing from 14th in 2008, 13th in 2009 and 2010, and 11th in 2011. Annual rankings are based on the previous year's capitalized billings.

The Kahului-based agency continues to be the largest firm outside of Honolulu. 

Gilbert & Associates has provided award-winning marketing, public relations, advertising and creative services for clients throughout the Aloha State and beyond since 1974. Click here to read entire post!

Thursday, January 19, 2012

Vines Promoted to Director of Public Relations and Social Media

Gilbert & Associates, Hawaii’s largest advertising agency outside of Honolulu, today announced the promotion of Todd A. Vines to Director of Public Relations and Social Media.

“Todd’s passion for community outreach and knowledge of new media tools has helped our family of clients best share their story with the greatest possible audience,” said Larry Gilbert, founder and president of Gilbert & Associates.

“This promotion further illustrates the ongoing evolution for our agency and steady elevation of our client services.”

While the accompanying photo is shared tongue-in-cheek, Todd does, indeed, feel sparkly about advocating for clients. 

He can be reached at todd at gilbertadvertising dot com, or (808) 871-6230. Click here to read entire post!

Thursday, December 15, 2011

10 Ways You Can Tell That It’s Obviously the Holidays at Gilbert & Associates [2011 Edition]

10. Jingle bells, felt, sequin … out come Linda’s holiday vests!

9. Disgruntled elves join the North Pole “Occupy” movement, threaten to disrupt Santa’s delivery of coal to G&A art department.

8. G&A social geeks begin to follow @Reindeer5, the notoriously snarky Twitter feed from Comet.

7. Staffers maced in break room melee over client gift baskets.

6. Secret ingredient to annual holiday management iron chef challenge: Reindeer!

5. Team’s perpetual bachelorettes canvas ceiling of their offices with mistletoe (and are subsequently undisturbed until after the holidays).

4. Staff openly eulogize the passing of our motion-activated, African-American Santa Claus.

3. Mid-day slacking off excused as “settling down for a long winter’s nap.”

2. Todd is (again) locked in his office, commanded to come up with “10 (More) Ways You Can Tell That It’s Obviously the Holidays at Gilbert & Associates.”

And the number one way you can tell that it’s obviously the holidays ... 

Gilbert & Associates will enjoy a short holiday break. Huzzah!

Our office will be closed December 23, 26, 30 & January 2.

We will have limited staffing December 27, 28 & 29 (9 a.m. to 4 p.m.).

Happy holidays, Mele Kalikimaka, Hauoli Makahiki Hou and mahalo nui loa.
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Tuesday, November 8, 2011

The New Look of Friday Night on Maui

Gilbert & Associates is proud to have been selected to design the logos for the new Maui Friday Town Parties initiative developed by the County of Maui Office for Economic Development. The program, which kicks into high gear this December, promotes an organized celebration of food, art, music and Maui culture in four historic towns each month:

  • Wailuku: First Friday of each month
  • Lahaina: Second Friday
  • Makawao: Third Friday
  • Pa‘ia: Fourth Friday

When it came to the design, frankly, we had fun with it. We’ve long loved logo projects and felt that since fun and community were the heart of these gatherings, they should likewise be at the heart of the creative process.

In the end, we adopted a modern, “street art” concept and developed a series of logos with a one-color stencil/spray paint feel. We kept the iconography simple, easily identifiable, and organic – a logo of the people, for the people.

Some component highlights;

  • Townscape: Represents merchants, street and town setting, and offers sense of place
  • Palm Trees: Represents tropical island, Maui setting and sense of place
  • Ukulele Player with Musical Notes: Represents entertainment, with Hawaiian vibe, with identifiable human character, and alludes to sense of sound
  • Stars: Represent evening setting, offers sense of time

On the selection of custom colors for each town’s individual logo;
  • Maui (master logo): Deep purple, representing night - to be used whenever only one, overall logo is needed
  • Wailuku: Green, representing lush foliage of the area, and its landmark Iao Valley
  • Lahaina: Gold, representing its spectacular West-Maui sunsets, and its royal Hawaiian history
  • Makawao: Red, representing the area’s paniolo community, and its well-known rodeo
  • Pa’ia: Blue, representing its vibrant ocean coast, and its surf-town feel

Gilbert & Associates has also been selected to help build a web presence, engineer the initiative’s social media channels and assist with other aspects of Maui Fridays fun, so stay tuned.

The party is just getting started. Click here to read entire post!

Friday, October 7, 2011

Success in a Flash (Mob)

The challenge? Build awareness of annual two-day hula festival with a few hundred dollars.

The inspiration? Gilbert and Associates put a cultural spin on topical phenomenon, organizing the world’s first Tahitian dance flash mob. For this ambient event, our team leveraged existing relationships with production partners and performers to arrange low-cost and in-kind participation. Ka‘anapali Beach was selected as the performance locale for its high concentration of visitors, central Westside location and role as Ka‘anapali Resort’s main pedestrian artery.

On July 22, 2011, a typically placid morning on Ka‘anapali Beach became a swirl of song and dance in a flash as visitors, hospitality workers and other onlookers watched more than 20 youth rise and sway to the sound of Polynesian percussion. The performance was captured on video and posted on Lahaina Cannery Mall’s branded YouTube page.

The return?
  • More than 1,300 attendees at the weekend event
  • Official flash mob video by Lahaina Cannery Mall received more than 15,000 views in the first 14 days of being posted, and a massive traffic spike to Lahaina Cannery Mall’s official YouTube page
  • Tens of thousands of impressions garnered via social sharing (Twitter, Facebook, LinkedIn, etc.)
    • Video was shared on Facebook via the posting alone by more than 1,000 individual
  • Story made statewide new cycle of every major news network in Hawaii, including KGMB (CBS), KHNL (NBC), KHON (FOX) and KITV4 (ABC), for almost 24 hours (evening, late and morning news broadcasts)
  • Video featured very prominently on Maui-based TV/internet newscasts, including and (full-length video included)
  • Mentions in various offline recourses including the Honolulu Star-Advertiser
  • Single-month record for visits to official website set in July and again in August
  • Spike in YouTube subscribers and Twitter followers
  • Recognition from industry publications, including being lead story for Shopping Center Weekly
And, yeah, we got to spend the afternoon at the beach, so there’s that, too.

As the official video has a permanent home online, we can surmise the future will hold thousands of additional impressions promoting the Lahaina Cannery Mall brand to new audiences and reinforcing the center’s reputation as industry thought leaders and culturally aware community members, and, ultimately, promoting the Lahaina Cannery Mall brand indefinitely.

Much credit goes to our client, Lahaina Cannery Mall and CBRE, for allowing us stray from the box a bit, and to our partners at Silver Shark Media for their wiliness to work on a shoestring budget. Not to forget, of course, a big mahalo goes out to the kids and kumu from Te Tiare Patitifa, who embraced this idea passionately.

Thanks for the support. Click here to read entire post!