Tuesday, May 22, 2018

Judge's Award at 2018 Pele Awards

We really appreciate the kind words from Jenn Maer, Design Director at IDEO for the "This Card Gives You Gas" gift card! 

We are honored to be one of three recipients for the Judge's Awards during the 2018 Pele Awards. 

Mahalo Jenn!

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Friday, May 11, 2018

Why Print Media is Still Relevant

What's the first thing that pops into your mind when you think "print media?" Prehistoric? Expensive? Useless? (Ouch, you don't need to be so harsh with print media. I heard that he's a pretty sensitive guy).

While some agencies have completely migrated over to the web, we continue to put energy into print media. Contrary to popular marketing and advertising beliefs, print media is still an extremely useful tool in the marketing world for various reasons.

One of the most important reasons why we choose to focus on print media is because of the niche audiences that we are able to effectively target. Placing ads in specialty magazines helps us reach audiences that would otherwise be harder to reach online.

Take for example: tourists. People visiting Hawai'i for the first time do not necessarily know which activity companies to book, malls to shop, or places to eat at. Print advertising gives us the ability to say, "Hey, I know you weren't specifically looking for us, but look at how enticing and awesome we are!" as they flip through a publication while waiting for their interisland flight.

Another reason that we continue to use print? Less competition. As more businesses are relying on digital media, print advertising has become less crowded which can be used as a marketing advantage. The less that other marketers and advertisers are using print advertising, the more space there is for your ads to stand out.

Print ads also give a sense credibility. Digital media can be overwhelming with all of the animated and flashy ads on a webpage. Users might be afraid to click on the ads because they're too worried about getting viruses on their computer. With print advertising, there is no fear because there is no imminent danger.

It is important to find a balance between all advertising channels and to utilize those channels to its maximum capacity. Although print advertising is not the focus anymore, that doesn't mean that it should be dropped entirely. Understand the benefits of print, and implement it in any way that will help your agency reach every target audience member.

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Friday, May 4, 2018

The ROI of Social Media

It's one of the most frequently asked questions by clients at Gilbert and Associates. In fact, it's probably the most frequently asked question among all businesses who are focusing more on their investments in social media.

The big question: What's the ROI (return of investment) of social media?

People want to see the measurables, especially those who are a little skeptical of implementing social media into their business plans.

Social media ROI can be seen in various ways, depending on what your company wants to achieve. Achieved social media ROI objectives can be seen in actual revenue generated or in audience reach, engagement, and site traffic.

I can go on and on about the value of social media, but frankly, talk is cheap and stakeholders and clients want to have the ROI of social media in measurable and specific outcomes.

Social media facilitates your business with gaining exposure and meeting those goals.

Using your social media wisely can result in reaching a wider audience in the matter of seconds, keeping in constant communication with your clients or customers, and generating a greater revenue.

Yes, the world of social media is always transforming and progressing. And sometimes it's difficult to keep up with current trends. Using the right tools can facilitate you in keeping track of your social media ROI.

There are so many resources that can be used to analyze data from your social media accounts. Google Analytics, Hootsuite, Facebook Insights, to name a few. Familiarize yourself with those platforms and learn how to recognize what's successful and what needs improvement on your social media accounts.

Analyzing the metrics will really help in gaining social media ROI. The nature of social media is constantly evolving, so don't be surprised when one tactic worked last week and isn't working out so great this week. ROI of social media can be extremely rewarding, you just have to be a little patient and flexible to the nature of social media. Click here to read entire post!

Tuesday, April 24, 2018

2018 Pele Awards

We are very proud to announce our success at the Pele Awards held this past weekend on Oahu.

As a team we walked away with two prestigious awards:
-Gold in the packaging category for Minit Stop & Ohana Foods gift card “This Card Gives You Gas” 
- We were then very honored to receive the coveted Judges Award, awarded to only 3 candidates and chosen among hundreds of other entries

We are beyond thrilled with the awards and to be recognized among Hawaii's best in design and marketing.

Thanks for the support!!

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Tuesday, May 9, 2017

Need a little afternoon adrenaline kick? 
Check it out!

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Thursday, May 4, 2017

Playing Hooky At Our Favorite Zipline! Beats Work Anyday.

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Friday, April 7, 2017

Random Facts About G&A: Fact #11 (of 52) 
Nicholas loves to hunt. We have started to notice little targets set up throughout the office. Now we are all on guard for when his impromptu target practice will take place.

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Friday, March 31, 2017

Random Facts About G&A: Fact #10 (of 52) 
G&A is a family run company. The owner even hangs work up on the refrigerator when he is proud of us! Click here to read entire post!

Friday, March 24, 2017

Random Facts About G&A: Fact #9 (of 52) 
We are big huggers here...well most of us. Actually come to think of it we have two extremes of hugging likability. May the odds be ever in your favor if you come in for a big bear hug :) Click here to read entire post!

Friday, March 17, 2017

Random Facts About G&A: Fact #8 (of 52) 'Bugs Make Amy Laugh'
The production assistant knows that if she ever needs to make the art director laugh she just needs to say the word 'Cucaracha'. We are still unclear on why this makes her laugh so hard.

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Friday, March 10, 2017

Random Facts About G&A: Fact #7 (of 52) 'Beat to the Punch'

The back office at G&A is delightfully decorated with a big red punching bag. We believe this really ties the room together nicely. 
Sidenote: The punching bag is currently deflated from being overused.
Side Sidenote: The art department does not use said punching bag...they prefer to dance out their rage  Click here to read entire post!

Friday, February 24, 2017

Random Facts About G&A: Fact #6 (of 52) 'What Motivates Us'

A list of things that motivate us include (but are not limited to):
Positive Vibes, Parties, Pizza, Prosecco and of course the Pele Awards!
*Wish us luck as they judge the Peles this weekend. Fingers crossed!

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Friday, February 17, 2017

Random Facts About G&A: Fact #5 (of 52) "Our little secret"

When the production assistant is mad she curses in Spanish. She does so with positive undertones to further disguise what she is saying. Little does she know...the art director is fluent in Spanish. Click here to read entire post!

Tuesday, February 14, 2017

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Friday, February 10, 2017

Random Facts About G&A: Fact #4 (of 52) 
Our AE, Autumn, is actively campaigning for an office daycare service for her child Lele. This is Lele...

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