Friday, January 20, 2017

Random Facts About G&A: 
Fact#1 (of 52)
We have a BREAK dance ROOM in the office. 
This is complete with a cardboard box dance floor. To date our production assistant is the reigning breaker battle champ.

Check in next week for more random facts about a standard day in the office at G&A Click here to read entire post!

Tuesday, April 26, 2016

G&A wins Gold and Silver at the 2016 Pele Awards ceremony

Hawai`i’s top recognition for excellence in advertising design is the Pele awards. At the April 23rd award ceremony on Oahu, Gilbert & Associates was once again awarded top honors amongst all of Hawai`i’s advertising and design firms.

Amy Mendolia, Art Director, accepted the awards on behalf of G&A. The most popular and most competitive was the logo category. G&A won a Silver award for the unique Minit Stop chicken/shaka logo. “I was thrilled and honored to be one of the best 2 logos produced in the State of Hawai`i for the year, especially knowing how many are entered.” said Amy.

The Gold Pele was won in the Packaging category, for the design of a fun Minit Stop food container using whimsical isms and phrases written on the box. Amy described the container saying “We wanted something that would entertain the person while enjoying the great food inside.”

“The recognition we receive is a reflection on the great clients we have. The freedom to explore new creative ideas is what makes this business so fun. During the past several years we have been honored with over 20 advertising awards, including National recognition. We look forward to seeing how we do Nationwide in the upcoming Addy Awards.” said Vice President Nicholas Gilbert.

Kimo Haynes, CEO of Hawaii Petroleum said, “We are very proud that the logo and packaging that Gilbert & Associates created for Minit Stop have been chosen as top designs in the State.”

For over 40 years Gilbert & Associates has been serving companies large and small, on all of the Hawaiian Islands and Mainland, assisting with all their marketing needs in advertising, public relations, design and production.

Click here to read entire post!

Monday, January 11, 2016

Great opportunities in 2016!

It's a new year and we are excited to meet the great opportunities that lie ahead in 2016.

Despite the large gap we all feel with the retirement and departure of Carolyn Nishimura, our office manager and bookkeeper for over 25 years and our VP, Linda Cabral who has been with us for over 15 years. They will be missed tremendously by staff and clients. They are enjoying a busy retirement with lots to do and we are lucky to see them when they stop by to make fun of us working people. We are also going to miss Sue Fry who was stolen from us by her husband who needed help in his business:-)

We are very happy to have added Paul Danaher who comes to the agency with a vast knowledge of marketing and organizational skills. He will be strategic in client services and is already well received by staff and clients.
We have also been very fortunate to have Michelle Laberge take over our bookkeeping and general office management. She has already proven to be a valuable asset with her hard work and knowledge of accounting. We couldn't have asked for more.

Edith Rojas continues to produce great art work under our incredible award winning Art Director, Amy Mendolia. Autumn Wigley has come from being an intern to one of the most valued account service people at G&A. Nicholas Gilbert, my son, is still asking when I'm retiring so he can take over the company completely and I keep trying to avoid the subject. He is ready , the question is, Am I?

I want to wish everyone a Happy New Year and am sincerely excited about the this being an incredible year for G&A. Click here to read entire post!

Monday, May 18, 2015


Gilbert & Associates is proud to support our community as the Public Relations arm of the 93rd Maui Fair! SAVE THE DATE! September 24, 25, 26 & 27, 2015

Maui Fair Click here to read entire post!

Thursday, May 14, 2015

Gilbert & Associates wins another Pele Award

With less than 7 months on the job at Gilbert & Associates, Art Director Amy Mendolia, has won one of Hawaii's top honors at the Pele Awards. The Pele Awards honor for the most outstanding advertising in Hawaii and then goes on to the National venue, the Addy Awards. She was presented the award at the annual event on Oahu held at the Royal Hawaiian Hotel May 2nd. The piece she created was a promotional card for the holiday season. "The credit goes to my team at Gilbert & Associates including Shane Fontanilla in the art department" said Amy.

Gilbert & Associates is a full service, award winning, advertising and public relations agency headquartered in Kahului serving clients throughout Hawaii for the past 38 years.

Click here to read entire post!

G&A’s Three Musketeers (Sue, Autumn & Linda) volunteered at the annual Maui Hotel & Lodging Association Charity Walk.

Over $800,000 was raised with over 2500 walkers.  Weather held up. We had the best assistance from Sue’s daughter. I don’t understand why she isn’t smiling. Aunty Autumn took her to all the fun tents to get balloons, face painting, popcorn and who knows what else.  Great Walk, Great Entertainment, Great Food and especially GREAT PEOPLE OF MAUI!
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Monday, April 6, 2015

Keawala'i Congregational Church

While enjoying a family beach day at Makena Resort's Maluaka beach. Next door was the Keawala'i Congregational Church and I took a break from the sun and snorkeling to take some aerial pictures of the church. It was a little cloudy but I had fun doing it and it gives a great new perspective of the church from the air. The next day we took the boat out and caught a Aku just outside the beach we were at.

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Thursday, March 12, 2015

93rd Maui Fair

Look forward to four days of FUN, FOOD, FRIENDS & FAMILY at the 93rd MAUI FAIR a little earlier in 2015 as it rolls in on September 24, 25, 26 & 27!

Click here to read entire post!

Monday, December 15, 2014

Team G&A getting in the Christmas spirit, while using crafty architectural skills at the Easter Seals Gingerbread Family Festival, this past Saturday. #Christmas2014 #BeMerry

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Monday, December 16, 2013

10 Ways You Can Tell That It’s Obviously the Holidays at Gilbert & Associates [2013 Edition]

10.  Larry wears a santa hat daily, hoping we'll all forget he's bald. 

9.  The first thing you hear when visiting our office is Ceci's Peruvian accent version of popular Christmas songs.

8.  Our Art Department starts building “snow forts" with all the holiday rush work-orders as they pile up.

7. Linda’s holiday wear is back! Red, green, gold, angels, reindeer, blinking necklaces and more. 

6.  Nicholas has officially switched from his beloved daily gummy bears to daily candy canes.

5.  The sound of jingle bells is drowned out by grinding gears in our Accounting Department's brains as they work away like busy elves.

4.  Donna insists, “Santa told me calories don’t count during the holidays!” each time she grabs a treat to eat or share.

3.  Sue and Carolyn actually wear clothes that aren't black or neutral tones. It's a Christmas miracle!

2.  Cookies just don't seem to last as long in the kitchen. Maybe Santa came to visit us early? 

And the number one way you can tell that it’s obviously the holidays …

Gilbert & Associates will enjoy a short holiday break. 

Our office will be closed December 24, 25, 26, 27, 31 and January 1. 
We will have limited staffing on December 30.

Mele Kalikimaka me ka
Hau'oli Makahiki Hou a'e Mahalo Nui Loa
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Tuesday, June 18, 2013

"I Love Lahaina" raises $30,000 for West Maui Schools

EDITOR'S NOTE: While we're typically in the business of assuring the spotlight shine brightest on our family of clients, I wanted to use our blog to additionally acknowledge the hard work of our G&A team on this event. For the long hours and hard work, congratulations on a successful event for both a worthy cause and our client.

- Larry Gilbert, President Gilbert & Associates

Lahaina, Maui, Hawaii – I Love Lahaina funded by Safeway, Property Development Centers and Lahaina Cannery Mall recently raised $30,000 for the West Maui Schools.  This event was a benefit and fundraiser for King Kamehameha III School, Lahaina Intermediate School, Lahainaluna High School, Maui Preparatory Academy, Princess Nahiʻenaʻena Elementary School and Sacred Hearts School.

“It was a great two-day event and we are so grateful to Lahaina Cannery Mall, Safeway, Property Development Centers and all the sponsors and auction donors,” said Art Fillazar, Student Activities Coordinator of Lahainaluna High School.  “These funds will be of great help to our co-curricular programs.”

"We’re proud to support the West Maui Schools in helping to build a solid foundation for the youth of today and support the education of our community,” said Lynn Okamoto, General Manager of Lahaina Cannery Mall.

Performances by:
Nuff Sedd
Uluwehi Guerrero
King Kamehameha III School Choir
Lahaina Intermediate Band
Lahaina Intermediate Choir
Maui Preparatory Academy “7:00am Band”
Princess Nahi‘ena‘ena ‘Ukulele Group
Sacred Hearts School Choir
Magician Holden Mowat
LCM Hula Dancers
Lahainaluna High School Jazz Band
Lahainaluna High School Concert Choir
Lahainaluna High School Hawaiiana Club
Halau Hula Kauluokala

Silent & Live Auction Items donated by Lahaina Cannery Merchants:
Banana Wind
Boss Frog's Dive & Surf
Crazy Shirts
Hawaiian Islands Creations
Jeans Warehouse
L&L / Chopsticks Express
Lulu's Lahaina Surf Club & Grill
Maui Clothing Company
Maui Showcase Properties
Maui Toy Works
Na Hoku
Three Crowns Jewelry

And over 75 other Maui Merchants … Dinner, jewelry, hotel stays, activities, golf, merchandise and more.

Gold Sponsors:
Property Development Centers
Lahaina Cannery Mall

Silver Sponsors:
Lulu’s Lahaina
KPOA 93.5 FM
Gilbert & Associates

Bronze Sponsors:
Lahaina News
Mala Ocean Tavern
The Maui News
Sunshine Helicopters
Honu Seafood & Pizza

The event also featured games, face painting, food booths, pony rides and a bouncy castle.

 We would like to extend a big mahalo from Gilbert & Associates to everyone that made this event the success that it was.
Click here to read entire post!

Thursday, January 17, 2013

Office New Year's Resolutions

Happy New Year from all of us at G&A!

With the new year comes new resolutions, and we’d like to kick-off 2013 by sharing ours with you …

Larry: To switch my username to “password” and my password to “username,” so they’re each a lot harder for hackers to figure out.

Linda: To leave the office exactly at 5pm daily. (Yeah, right!)

Carolyn: To pretend I don't notice the old, green, pink and furry food in our nice, new refrigerator.

Mary: To have a life outside of work, so my "closest friends" are no longer desktop collectible figurines. (Sorry, Yoda and Gumby.)

Donna: To stop looking for guys that are my supposed “type.” (Having teeth is no longer a requirement.)

Al: To become the first 6’8” “Hide and Seek” world champion.

Nicholas: To stop eating gummy bears, after I finish the 5-pound gummy bear in my kitchen.

Sue: To extend my wardrobe color selection so it includes other colors besides black.

Marie: To eat more yummy food with onions, harm ha, chung choi, cheese, patis, and bagoong, then find a place to spend alone time.

LuAnne: To prove to my coworkers that I actually DON'T need a bib when I eat.

Ceci: To stop feeling guilty about sleeping with my boss!

Click here to read entire post!

Monday, November 5, 2012

Fairmont Resorts Hawaii selects G&A as Agency of Record

Gilbert & Associates announced today that it has been selected as the advertising agency of record for Fairmont Resorts Hawai’i, representing The Fairmont Kea Lani, Maui and The Fairmont Orchid, Hawai’i. Effective immediately, the Maui-based firm will helm Fairmont Resorts Hawaii's marketing efforts, working closely with the sales and marketing teams on both Hawai’i Island and Maui.

“We’re proud to represent such an esteemed brand,” said Larry Gilbert, founder and president of Gilbert & Associates. “The dedication these properties have to delivering authentically local experiences and the highest levels of luxury are unparalleled in Hawai’i, and we look forward to sharing their stories.”

Fairmont Hawaii’s Regional Director of Sales and Marketing, Shannah Milstead, went on to say: “We are thrilled about the partnership with Gilbert & Associates and are confident that their experience in representing Hawai’i-based businesses will offer a strong understanding of how to effectively market The Fairmont Kea Lani and The Fairmont Orchid to Hawai’i travelers. 

For more information on Fairmont, visit Click here to read entire post!

Friday, August 24, 2012

8 Is Great, But We Didn't Do It Alone

It's been an exciting week for the G&A team.

First, we've been fortunate enough to grow our family of clients. (More on that to come.)

Then, in this week's edition, Pacific Business News updated its ranking of Hawaii's largest advertising agencies. Gilbert & Associates has moved from the 10th position to number eight in the state. (And we continue to be the largest agency outside of Honolulu.)

A HUGE mahalo to our clients, business network and the entire G&A team and their families. And mahalo to our partners Communications Pacific for your continued support.

It's only because of you that we continue to thrive and are able to contribute to our community, one campaign at a time.

Mahalo nui loa. Click here to read entire post!

Friday, June 22, 2012

What the Internet Is Doing As You Read This Post

Consider this; It will take you about a minute to read this post. During those 60 seconds, the Internet is abuzz. 

In a single minute;
  • Facebook users share 684,000 bits of content
  • YouTube users upload 48 hours of new video
  • Twitter users send more than 100,000 tweets
  • Google receives over 2 million search queries
  • Apple receives around 47,000 application downloads
  • Email users send more than 204 million messages
  • Mobile Web receives 217 new users
  • Consumers spend $272,000 on Web shopping
  • Tumblr blog owners publish 27,000 new posts
  • Instagram users share 3,600 new photos
  • Flickr users add 3,125 new photos
  • Foursquare users perform 2,000 check-ins
  • WordPress users publish close to 350 new blog posts
  • Brands receive more than 34,000 Facebook "likes"

Check out this great infographic from Domo. The numbers for most of these Internet outlets are growing every day. Other outlets may not even exist to make such a list in the future. It's incredible to ponder what this infographic might look like next year, in a decade, in a generation.
What can't be argued is that data - in one form or another - has become omnipresent. And the sheer volume of that data is only growing, minute-by-minute.

Click here to read entire post!