"I Love Lahaina" raises $30,000 for West Maui Schools

EDITOR'S NOTE: While we're typically in the business of assuring the spotlight shine brightest on our family of clients, I wanted to use our blog to additionally acknowledge the hard work of our G&A team on this event. For the long hours and hard work, congratulations on a successful event for both a worthy cause and our client.

- Larry Gilbert, President Gilbert & Associates

Lahaina, Maui, Hawaii – I Love Lahaina funded by Safeway, Property Development Centers and Lahaina Cannery Mall recently raised $30,000 for the West Maui Schools.  This event was a benefit and fundraiser for King Kamehameha III School, Lahaina Intermediate School, Lahainaluna High School, Maui Preparatory Academy, Princess Nahiʻenaʻena Elementary School and Sacred Hearts School.

“It was a great two-day event and we are so grateful to Lahaina Cannery Mall, Safeway, Property Development Centers and all the sponsors and auction donors,” said Art Fillazar, Student Activities Coordinator of Lahainaluna High School.  “These funds will be of great help to our co-curricular programs.”

"We’re proud to support the West Maui Schools in helping to build a solid foundation for the youth of today and support the education of our community,” said Lynn Okamoto, General Manager of Lahaina Cannery Mall.

 

Performances by:

Nuff Sedd

Kapena

Uluwehi Guerrero

King Kamehameha III School Choir

Lahaina Intermediate Band

Lahaina Intermediate Choir

Maui Preparatory Academy “7:00am Band”

Princess Nahi‘ena‘ena ‘Ukulele Group

Sacred Hearts School Choir

Magician Holden Mowat

LCM Hula Dancers

Lahainaluna High School Jazz Band

Lahainaluna High School Concert Choir

Lahainaluna High School Hawaiiana Club

Halau Hula Kauluokala

Silent & Live Auction Items donated by Lahaina Cannery Merchants:

Banana Wind

Boss Frog's Dive & Surf

Crazy Shirts

Hawaiian Islands Creations

Jeans Warehouse

L&L / Chopsticks Express

Lulu's Lahaina Surf Club & Grill

Maui Clothing Company

Maui Showcase Properties

Maui Toy Works

Na Hoku

Safeway

Serendipity

Starbucks

Three Crowns Jewelry

And over 75 other Maui Merchants … Dinner, jewelry, hotel stays, activities, golf, merchandise and more.

Gold Sponsors:

Safeway

Property Development Centers

Lahaina Cannery Mall

Silver Sponsors:

Lulu’s Lahaina

KPOA 93.5 FM

Gilbert & Associates

Bronze Sponsors:

Lahaina News

Securitas

Mala Ocean Tavern

The Maui News

Sunshine Helicopters

Honu Seafood & Pizza

The event also featured games, face painting, food booths, pony rides and a bouncy castle.

 We would like to extend a big mahalo from Gilbert & Associates to everyone that made this event the success that it was.

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Maui Hotel & Lodging Association Extends, Expands Awareness Campaign

The Maui Hotel & Lodging Association (MHLA) today announced it has expanded its “I Work for Aloha” public awareness campaign for 2009. The organization will use print and radio to heighten awareness of the connections between the visitor industry and the average county resident. Nearly half of all jobs in Maui County are directly tied to the visitor industry, and thousands more supply visitors with goods and services.

The campaign, crafted by Kahului-based advertising agency Gilbert & Associates, features island residents from a variety of vocations – from farmers and accountants to bus drivers and food workers – with the message that “family, friends, neighbors and likely you” are connected to the county’s visitor industry.

“Tourism is everyone’s business,” said Carol Reimann, MHLA’s executive director. “It’s not just hospitality employees. There’s a symbiotic relationship with nearly the whole community. A healthy, robust visitor industry benefits our entire county, and it’s now – during these tough economic times – that it’s more important than ever that we support each other.”

The visitor industry is the economic engine for the island and directly encompasses approximately 40% of all jobs in Maui County.

The Maui Hotel & Lodging Association is a nonprofit organization founded in 1987 to advocate for the Visitor Industry. MHLA’s membership is comprised of visitor accommodations and allied businesses in the County of Maui. The organization also provides educational opportunities via the Academy of Hospitality & Tourism and scholarship grants, and benefits the community via the annual Visitor Industry Charity Walk, Excellence in Education golf tournament and Kupuna Dinner. For additional information, contact MHLA at (808) 244-8625.

For an interview with Carol Reimann, call (808) 244-8625.

Related news:

MauiToday.TV (2/5/09) - I Work for Aloha Campaign Gains Momentum

Maui Weekly (2/26/09) - MHLA Launches Campaign

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