"I Love Lahaina" raises $30,000 for West Maui Schools

EDITOR'S NOTE: While we're typically in the business of assuring the spotlight shine brightest on our family of clients, I wanted to use our blog to additionally acknowledge the hard work of our G&A team on this event. For the long hours and hard work, congratulations on a successful event for both a worthy cause and our client.

- Larry Gilbert, President Gilbert & Associates

Lahaina, Maui, Hawaii – I Love Lahaina funded by Safeway, Property Development Centers and Lahaina Cannery Mall recently raised $30,000 for the West Maui Schools.  This event was a benefit and fundraiser for King Kamehameha III School, Lahaina Intermediate School, Lahainaluna High School, Maui Preparatory Academy, Princess Nahiʻenaʻena Elementary School and Sacred Hearts School.

“It was a great two-day event and we are so grateful to Lahaina Cannery Mall, Safeway, Property Development Centers and all the sponsors and auction donors,” said Art Fillazar, Student Activities Coordinator of Lahainaluna High School.  “These funds will be of great help to our co-curricular programs.”

"We’re proud to support the West Maui Schools in helping to build a solid foundation for the youth of today and support the education of our community,” said Lynn Okamoto, General Manager of Lahaina Cannery Mall.

 

Performances by:

Nuff Sedd

Kapena

Uluwehi Guerrero

King Kamehameha III School Choir

Lahaina Intermediate Band

Lahaina Intermediate Choir

Maui Preparatory Academy “7:00am Band”

Princess Nahi‘ena‘ena ‘Ukulele Group

Sacred Hearts School Choir

Magician Holden Mowat

LCM Hula Dancers

Lahainaluna High School Jazz Band

Lahainaluna High School Concert Choir

Lahainaluna High School Hawaiiana Club

Halau Hula Kauluokala

Silent & Live Auction Items donated by Lahaina Cannery Merchants:

Banana Wind

Boss Frog's Dive & Surf

Crazy Shirts

Hawaiian Islands Creations

Jeans Warehouse

L&L / Chopsticks Express

Lulu's Lahaina Surf Club & Grill

Maui Clothing Company

Maui Showcase Properties

Maui Toy Works

Na Hoku

Safeway

Serendipity

Starbucks

Three Crowns Jewelry

And over 75 other Maui Merchants … Dinner, jewelry, hotel stays, activities, golf, merchandise and more.

Gold Sponsors:

Safeway

Property Development Centers

Lahaina Cannery Mall

Silver Sponsors:

Lulu’s Lahaina

KPOA 93.5 FM

Gilbert & Associates

Bronze Sponsors:

Lahaina News

Securitas

Mala Ocean Tavern

The Maui News

Sunshine Helicopters

Honu Seafood & Pizza

The event also featured games, face painting, food booths, pony rides and a bouncy castle.

 We would like to extend a big mahalo from Gilbert & Associates to everyone that made this event the success that it was.

Click here to read entire post!

Lounge Act

If we’ve learned anything from the lighthearted movies of the 1980s it’s that sometimes the solution to life’s problems is simply throw a party.

And though this, unfortunately, won’t solve most marketing challenges, it can benefit the right brand at the right time.

When Neil Pryde Maui decided to add fashion from the international Oxbow Surfwear Company to its inventory, we could have created a few quirky print ads, added a dash of radio and called it a day. Instead, for one night only, we turned Maui’s largest watersports super store into “The Oxbow Lounge.”

Enter the velvet furniture, DJ, mood lighting, cold beverages and guest list of loyal customers, island influencers and Oxbow team riders such as Laird Hamilton, Jason Polakow, Levi Siver, Manu Bouvet and Carine Camboulives.

Utilizing 2.0 tools and incorporating creative partnerships with local, on-brand advocates such as Maui Brewing Co., SilverShark Media (who produced the video embedded on our blog), Mana Foods, MauiTime Weekly and the KAOI Radio Group stretched a modest budget to its maximum.

Result? Storewide sales up 20% over same month previous year, a social currency bump, a wave of publicity, a healthy dose of island buzz ... and one happy client.

Now that’s something to party about.




More event photos on the Neil Pryde Maui Facebook page, and check out the Oxbow Lounge "On The Scene" feature from the Maui News, including a shot of the G&A crew from the event. Click here to read entire post!