New Study: Be Social, Make Money

Heard of Starbucks? Google? Microsoft?

A new study from ENGAGEMENT db shows a measurable correlation between higher levels of social engagement and superior financial performance. Specifically, companies that are both deeply and widely engaged in social media (Twitter, Facebook, MySpace just to name a few mediums) significantly surpass their peers in both revenues and profits.

Read another way: The most successful businesses in the world have passionately embraced social media marketing tactics.

And while it's no surprise that these thought leaders are at the marketing forefront yet again, the important thing to glean from this is that these business behemoths aren't doing anything the average company can't do.

Especially when considering more than 85% of US online consumers will be reading or interacting with social content by the end of 2009 (Forrester Research), it's challenging to find a reason not to leap into the social media sphere.

For marketing geeks like us, full PDF report "The World's Most Valuable Brands: Who's Most Engaged?" can be downloaded here.

Or if you're already a social media maven, hit the "SHARETHIS" link below and spread the gospel.