This great slideshow from FORTUNE Magazine discusses the gravity of updating one's logo with recent examples from Apple, IBM, Pepsi, UPS and Walmart, among others.While some of these captains of industry have faltered in their recent logo redesign, the exercise confirms one thing for sure; logos matter.
G&A has designed a slew of logos for clients large and small over the past 30 years, including The Shops at Wailea, Neil Pryde Maui, Maui County Fair, Lahaina Gateway, AKAKU, Maui PACE, Maui Kai, Kupanaha, Kukui Grove, and The Shops at Mauna Lani to name a few. We even updated our own logo in 2008.
Because we receive so many inquiries on the logo design process, we've developed a logo/identity "package," which includes meeting time with our art director, sketches, revisions, refinement and final files (both color and black/white) in print-ready EPS, TIFF and web-ready JPEG formats. We even include a mini "brand guide" listing the fonts and Pantone, CMYK and RGB colors for easy reference, and we do it all starting at around a thousand dollars.
Considering how important a logo is to a business, it's an investment that reaps rewards for years to come.
If it's time to update your logo, or you have a new business in need of an identity, reach out to G&A (info@gilbertadvertising.com) and challenge us with designing the next great logo for you, or simply request our package information and logo portfolio PDF for your review.
Maybe your company will boast the next iconic logo.
No comments:
Post a Comment