Sassy teens, shredding surfers and a cross-dressing wrestler caught the judges’ attention at the 2008 Pele Awards, the American Advertising Federation's regional competition for the annual Addy Awards.
The Maui-based advertising firm Gilbert & Associates received top honors in the “Consumer Publication Advertising (spread, four-color)” category at the award ceremony, held Saturday, April 5 in Honolulu. The award marks eight consecutive years of Pele honors for the Neighbor Island’s oldest and largest advertising agency.
“It always makes me proud to receive recognition for our Maui agency when we’re competing with the ‘big boys’ on Oahu,” said Larry Gilbert, president. “It’s a testament to our extraordinary team and the special clients we have here at Gilbert & Associates.”
The two-page magazine ad for Kukui Grove Shopping Center dubbed “Notebook Doodles” depicts a mixed-media collage of whimsical characters and hand-drawn cartoons for a distinctly unique, targeted marketing piece. The ad will go on to compete in the AAF’s national competition later this year.
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