"I Love Lahaina" raises $30,000 for West Maui Schools

EDITOR'S NOTE: While we're typically in the business of assuring the spotlight shine brightest on our family of clients, I wanted to use our blog to additionally acknowledge the hard work of our G&A team on this event. For the long hours and hard work, congratulations on a successful event for both a worthy cause and our client.

- Larry Gilbert, President Gilbert & Associates

Lahaina, Maui, Hawaii – I Love Lahaina funded by Safeway, Property Development Centers and Lahaina Cannery Mall recently raised $30,000 for the West Maui Schools.  This event was a benefit and fundraiser for King Kamehameha III School, Lahaina Intermediate School, Lahainaluna High School, Maui Preparatory Academy, Princess Nahiʻenaʻena Elementary School and Sacred Hearts School.

“It was a great two-day event and we are so grateful to Lahaina Cannery Mall, Safeway, Property Development Centers and all the sponsors and auction donors,” said Art Fillazar, Student Activities Coordinator of Lahainaluna High School.  “These funds will be of great help to our co-curricular programs.”

"We’re proud to support the West Maui Schools in helping to build a solid foundation for the youth of today and support the education of our community,” said Lynn Okamoto, General Manager of Lahaina Cannery Mall.

 

Performances by:

Nuff Sedd

Kapena

Uluwehi Guerrero

King Kamehameha III School Choir

Lahaina Intermediate Band

Lahaina Intermediate Choir

Maui Preparatory Academy “7:00am Band”

Princess Nahi‘ena‘ena ‘Ukulele Group

Sacred Hearts School Choir

Magician Holden Mowat

LCM Hula Dancers

Lahainaluna High School Jazz Band

Lahainaluna High School Concert Choir

Lahainaluna High School Hawaiiana Club

Halau Hula Kauluokala

Silent & Live Auction Items donated by Lahaina Cannery Merchants:

Banana Wind

Boss Frog's Dive & Surf

Crazy Shirts

Hawaiian Islands Creations

Jeans Warehouse

L&L / Chopsticks Express

Lulu's Lahaina Surf Club & Grill

Maui Clothing Company

Maui Showcase Properties

Maui Toy Works

Na Hoku

Safeway

Serendipity

Starbucks

Three Crowns Jewelry

And over 75 other Maui Merchants … Dinner, jewelry, hotel stays, activities, golf, merchandise and more.

Gold Sponsors:

Safeway

Property Development Centers

Lahaina Cannery Mall

Silver Sponsors:

Lulu’s Lahaina

KPOA 93.5 FM

Gilbert & Associates

Bronze Sponsors:

Lahaina News

Securitas

Mala Ocean Tavern

The Maui News

Sunshine Helicopters

Honu Seafood & Pizza

The event also featured games, face painting, food booths, pony rides and a bouncy castle.

 We would like to extend a big mahalo from Gilbert & Associates to everyone that made this event the success that it was.

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Success in a Flash (Mob)

The challenge? Build awareness of annual two-day hula festival with a few hundred dollars.

The inspiration? Gilbert and Associates put a cultural spin on topical phenomenon, organizing the world’s first Tahitian dance flash mob. For this ambient event, our team leveraged existing relationships with production partners and performers to arrange low-cost and in-kind participation. Ka‘anapali Beach was selected as the performance locale for its high concentration of visitors, central Westside location and role as Ka‘anapali Resort’s main pedestrian artery.

On July 22, 2011, a typically placid morning on Ka‘anapali Beach became a swirl of song and dance in a flash as visitors, hospitality workers and other onlookers watched more than 20 youth rise and sway to the sound of Polynesian percussion. The performance was captured on video and posted on Lahaina Cannery Mall’s branded YouTube page.

The return?

• More than 1,300 attendees at the weekend event
• Official flash mob video by Lahaina Cannery Mall received more than 15,000 views in the first 14 days of being posted, and a massive traffic spike to Lahaina Cannery Mall’s official YouTube page
• Tens of thousands of impressions garnered via social sharing (Twitter, Facebook, LinkedIn, etc.)
• Video was shared on Facebook via the HawaiiNewsNow.com posting alone by more than 1,000 individual
• Story made statewide new cycle of every major news network in Hawaii, including KGMB (CBS), KHNL (NBC), KHON (FOX) and KITV4 (ABC), for almost 24 hours (evening, late and morning news broadcasts)
• Video featured very prominently on Maui-based TV/internet newscasts, including MauiNow.com and MauiTVNews.com (full-length video included)
• Mentions in various offline recourses including the Honolulu Star-Advertiser
• Single-month record for visits to official website LahainaCanneryMall.com set in July and again in August
• Spike in YouTube subscribers and Twitter followers
• Recognition from industry publications, including being lead story for Shopping Center Weekly

And, yeah, we got to spend the afternoon at the beach, so there’s that, too.

As the official video has a permanent home online, we can surmise the future will hold thousands of additional impressions promoting the Lahaina Cannery Mall brand to new audiences and reinforcing the center’s reputation as industry thought leaders and culturally aware community members, and, ultimately, promoting the Lahaina Cannery Mall brand indefinitely.

Much credit goes to our client, Lahaina Cannery Mall and CBRE, for allowing us stray from the box a bit, and to our partners at Silver Shark Media for their wiliness to work on a shoestring budget. Not to forget, of course, a big mahalo goes out to the kids and kumu from Te Tiare Patitifa, who embraced this idea passionately.

Thanks for the support. Click here to read entire post!